Privacy Policy

A2 Supplies is always attempting to make your experience when using our website the best experience possible. To do this, we may need to collect information about our customers which can be a concern but A2 Supplies is understands the importance of protecting your personal data.

We, at Unit 21 Friars Walk, Friars Street, Reading, Berkshire, RG1 1BX, aim to protect your personal information in accordance with the Data Protection Act 1998 and the policy below explains how we may collect personal data about you and the security measures we will take to protect this information.

When we are collecting your personal data, we will give you the option to opt out of receiving advertising and marketing information. If you change your mind at any time after you have begun to receive advertising and marketing information, you can either unsubscribe on the email itself (email marketing only) or email us at requesting your removal.

Collected Information:

When buying from A2 Supplies, we will collect information about you like Name, Postal Address, Birthday and Contact Number which will be stored on our database. We do not store any Credit Card information from purchases made through our website. We collect your birthday date for the reason of checking age against purchases where there are age restrictions by law on purchased goods. Any information stored in our database about you is to assist us in delivering your purchased items and establishing your eligibility to purchase items from our website and details so we can contact you if needs be.

We will also be maintaining historical records of all purchases made. This will allow us to track deliveries, review past purchases and maintain your warranties and any other business relating to your purchases. Information will also be collected on how our site is used; like purchasing patterns and the amount of times parts of the site is accessed. This is anonymously collected and is used to improve the website and how we sell our products.

We will never sell, exchange or otherwise provide your collected contact information (email address, contact details etc.) to other companies. The email and contact details you provide are used solely for the purposes for A2 Supplies to contact you regarding advertising (if opted in to) and any issues or problems pertaining to your order or to update you regarding your order.

We may have to disclose limited information to service suppliers or third party delivery firms when completing your order. This can include the couriers and postal service we use to get the order to you, customs (where appropriate) and any parties necessary to validate your purchase, like in the instances of purchasing a Realistic Imitation firearm.

We also use Google Analytics on our website for targeted advertising and statistics, if you wish to opt out of Google Analytics please click this link: Click here to disable Google Analytics Tracking 

By visiting our website ( or accepting our Website Terms, you are accepting and consenting to the practices described in this privacy policy.

All card purchases made through our website are encrypted between your entry of your details are only decrypted once received by our payment services. At no point in time are card details or other sensitive information regarding payment services are passed between you and our website in plain text. If you become aware or are concerned about something on our website, please email us at detailing the issue.

Cookie Usage:

What are cookies?

A cookie is a small amount of information that’s downloaded to your computer or device when you visit certain websites. We use a number of different cookies our website, including necessary, functional, performance and targeting cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor. We use this information to improve the browsing experience for all of our users.

What cookies do we use and why?

Some cookies are necessary to allow you to browse our website, use its features, and access secure areas. The use of these cookies is essential for the website to work, and we do not use these cookies to collect personal information about you. For example, we use user-input cookies for the duration of a session to keep track of a user’s input when filling in forms that span several pages.

We also use functional cookies to remember choices you’ve made or information you’ve provided, such as your username, language, or the region you are in. This allows us to tailor your website experience specifically to your preferences. For example, authentication cookies are functional cookies that are used for the duration of a session (or persistent, if you agree to the “remember me” function) to allow users to authenticate themselves on subsequent visits or to gain access to authorized content across pages. The functional cookies we use include:

  • User-centric security cookies to detect authentication abuses for a limited persistent duration, like repeated failed login attempts. These cookies are set for the specific task of increasing the security of the service.
  • Multimedia content player session cookies (flash cookies) are used for the duration of a session to store technical data needed to play back video or audio content (e.g. image quality, network link speed, and buffering parameters).
  • Load balancing session cookies are used for the duration of the session to identify the same server in the pool in order for the load balancer to redirect user requests appropriately.
  • User interface customization persistent cookies are used to store a user’s preference regarding a service across web pages.

Shopify is dedicated to user experience and we use many tools to help us improve our website. To this end, we use performance cookies to collect information about how you use our website and how often. These cookies only gather information for statistical purposes and do not gather any information that can personally identify you. However, because these cookies are not strictly necessary for the use of our website, we require your consent to use them. The performance cookies we use include:

  • First party analytics cookies - We use these cookies to estimate the number of unique visitors, to improve our website and to detect the most searched for words in search engines that lead to a webpage. These cookies are not used to target you with online marketing. We use these cookies to learn how our website is performing and make relevant improvements to improve your browsing experience.
  • We also use Google Analytics and other third-party analytics providers to help measure how users interact with our website content. These cookies “remember” what our users have done on previous pages and how they’ve interacted with the website. For more information on Google Analytics, visit Google’s information page. For instructions on how opt out of Google Analytics, see below.

Targeting cookies are used on our website to tailor marketing to you and your interests and provide you with a more personalized service in the future. These cookies remember that you visited our website and we may share this information with third-parties, such as advertisers. Although these cookies can track your visits to our website and other sites, they typically cannot personally identify you. Without these cookies, the advertisements that you see may be less relevant and interesting to you. We do not use third-party advertising cookies.

Finally, Social plug-in tracking cookies are used by many social networks that have “social plug-in modules”. We integrate these modules into our platform to provide services than can be considered as “explicitly requested” by our users. Your consent, however, is required because some third-party social plug-in tracking cookies are used for things like behavioural advertising, analytics, and/or market research.

How long will cookies remain on my computer or mobile device?

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 90 days and two years from the date they are downloaded to your device. See the section below on how to control cookies for more information on removing them before they expire.

Social Buttons

Social Buttons for third-party social media sites are used to enable our users to share or bookmark web pages. We cannot prevent these sites from collecting information about you. To understand how third-party social media sites use information about your activities on our website and the internet, please read their respective Terms of Use and Privacy Policies.

How to control cookies?

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser's “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as:

You can opt out of customized ads by visiting:

To opt-out of Google Analytics:

If you use our website without opting out, it means that you understand and agree to data collection for the purpose of marketing ads to you.